About TrueNorth Partners
We exist to close the clarity gap between what leaders think is happening and what employees actually experience.
Karanda Willey
Founder & CEO
I didn't start TrueNorth Partners as a consultant—I started it as someone who has spent years inside organizations, living the reality employees face every day. I've worked under unclear leadership, shifting priorities, and broken processes, and I've seen firsthand how misalignment erodes trust, performance, and retention long before people actually leave.
Over time, I also worked closely with leaders who genuinely wanted to do the right thing—but often lacked clear, honest insight into what was really happening inside their teams.
That experience made one thing clear: most organizations don't have a motivation problem—they have a clarity problem. TrueNorth Partners was built to close that gap.
We help employers see their organization as their employees experience it, using structured diagnostics that surface real issues without guesswork or blame. The result is better decisions for leaders, healthier workplaces for employees, and solutions that actually stick.
Our Core Values
These principles guide every decision we make and every engagement we undertake.
Clarity Over Comfort
We tell the truth, even when it's inconvenient. Real improvement starts with seeing what's actually happening—not what's easiest to hear.
Evidence Beats Assumptions
We don't rely on gut feelings, anecdotes, or leadership bias. Decisions should be based on structured data and real employee experience.
Respect for Both Sides
Employees deserve to be heard. Leaders deserve clear, actionable insight. We design solutions that serve both—not one at the expense of the other.
Practical Impact
If insight can't be acted on, it's useless. We focus on solutions organizations can actually implement—not ideal-world recommendations.
Accountability Creates Trust
Clarity without ownership changes nothing. We help organizations move from awareness to responsibility—at every level.
Our Mission
To transform how organizations understand themselves—turning employee feedback into clear, actionable insight that drives real change.
We believe that when leaders truly understand their organization through their employees' eyes, they make better decisions. When employees feel heard and see their feedback creating change, they stay. When processes align with reality instead of assumptions, performance improves. That's the impact we're here to create.
Why We're Different
Built on Real Experience
Our founder has lived inside organizations and understands the employee experience firsthand—not from theory.
Data-Driven Rigor
We eliminate guesswork. Every recommendation is grounded in structured data and real employee feedback.
Actionable Solutions
We don't deliver perfect-world recommendations. We focus on what organizations can actually implement.